Jalen Gage

Our Champion · Carry · Strength · Founding Member (named to the Founding Roll) · initiation pending

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Book Jalen Gage for grooming content, from an estimated $490 entry offer

Jalen Gage, founder of Vicious Grooming, seated in a director’s chair in a white shirt and dark trousers
Jalen Gage, founder of Vicious Grooming. Photo: courtesy Jalen Gage.

Champion card

ChampionJalen Gage
Class / roleCarry · primary attribute Strength
Legion · CohortLegio III Venus — Beauty & Wellness · Founders & Brands (grooming); also listed with Legio II Forma
CraftMen’s grooming brand founder (Vicious Grooming) and men’s lifestyle creator
Abilities (services)Beard-care product (Vanilla Ember beard oil, $20, his figure); men’s lifestyle content; grooming-routine education
Signature itemsTagline: “Vicious Grooming — Groomed with purpose.” Instagram: @jalen_gage. Website: viciousgrooming.com
AttributesExperience 8/10 · Reputation 7/10 · Quality 8/10 (Guild estimate). GVI 77.
Estimated value≈ $1,630 per engagement — Guild estimate, not his quoted price
Golden Apple1 Golden Apple to hand on. The friend who holds it emails editor@nightlifereport.app (subject “Golden Apple interview”) with their email, phone and Instagram; Nightlife Report sends the interview questions, then the link to the published interview. Value of the feature: $297.
StandingFounding Member (named to the Founding Roll) · initiation pending
RecordLevel 1 · 0 XP (next level 200) · Verified hours 0 of 12.5 · Vouchers 0 approved / 0 pending · Conduct: Good (no record) · Court: no Court record · Seat and oath pending

Guild DNA (his words)

Off-planet living: “Out among the stars — no ceiling.” (He left blank the questions on space exploration in general and on a one-way trip.) Planning horizon: “5 years.” Legacy: “My family and people I know.” On what should last a thousand years: “The belief that caring for yourself is an act of self-respect.” On machines smarter than humans: “Both. As a business owner, I see the opportunity to turn ideas into reality faster and give small brands access to capabilities once reserved for big companies. The threat is handing over too much control or trusting decisions we don’t understand. I want machines to expand what people can do, with people accountable for how they’re used.” Rival: “I don’t have rivals. I’m only competing with myself.” TED title: “Stop Waiting to Become the Man You Respect.”

The hero’s journey

The ordinary world. Jalen is an Atlanta men’s lifestyle, fashion and travel creator and the founder of Vicious Grooming, in Legio III Venus (Beauty & Wellness). In his words, the hinge was not a slammed door: “It wasn’t one dramatic moment. It was realizing that spending two weeks away from home every month left me with little time and energy to build Vicious Grooming.”

The call. In Jalen’s words: “I wanted my hard work to build something I owned—and give me more control over my time, my future, and the life I’m creating.”

The ordeal. In Jalen’s words: “My biggest failure was letting overthinking delay my launch. I kept waiting until everything looked perfect instead of giving customers a chance to try the product. It cost me time, potential sales, and feedback I needed.”

The return with the elixir. What Jalen brings back: “The lesson: launch something you’re proud of, listen, and improve as you go.” And the line he wrote when asked what his brand should stand for beyond beard care: “That you’re worth the effort.”

The Linchpin

The art. “Vicious Grooming helps men look sharp and feel confident through quality beard care—because showing up with purpose starts with how you care for yourself.” His stance on the industry: “I believe the grooming industry sells too much complexity. Most men don’t need a shelf full of products—they need a simple routine, products that do what they promise, and consistency.”

The emotional labor. “I’m building daily visibility through one grooming or lifestyle post, behind-the-scenes Stories, and genuine conversations with my audience.” On criticism: “I’ve feared criticism more—putting my name and face behind something invites judgment. But staying unnoticed costs me more.”

Why indispensable. He named the gap himself: “The biggest obstacle is turning attention into consistent sales.” And he described the system he needs: “I need a repeatable system that converts followers into customers, brings them back, and keeps sales moving while I’m away at work.”

How we priced it: $1,283 Guild median anchor × (0.5 + (E8 + R7 + Q8) ÷ 30 = 1.27) ≈ $1,630 per engagement; E, R and Q are Guild evidence scores, not talent scores. Every dollar figure except the $20 Vanilla Ember price (his figure) is a Guild estimate, not his quoted rate.

Why book Jalen

Jalen arrives with a stated product and price, a clear contrarian belief about his own industry, and a sizeable, relevant audience. On November 15, 2026, @jalen_gage showed about 111,000 followers in men’s lifestyle, fashion and travel. His offer, in his words: “Our Vanilla Ember beard oil softens and conditions beards with a blend of nourishing oils and a signature scent for $20.” Read the full feature on Nightlife Report when the post is live, or start at viciousgrooming.com and @jalen_gage.

Where this goes next: his 10X goal is to “Build Vicious Grooming into a $10 million men’s grooming brand—on shelves nationwide and part of the daily routine of one million men.” Jalen stands on the Founding Roll as a Founding Member, initiation pending, and the Guild’s job is to protect that work and get it seen. Follow @jalen_gage, and send booking inquiries through Contact via Guild.

The menu: 5 ways to work with Jalen

TierOfferingEstimated value
Entry3-frame Story set≈ $490
Core1 sponsored post or carousel≈ $1,630
PremiumReel + post + Stories campaign (3 deliverables)≈ $4,890
ContinuityMonthly ambassador (2 deliverables a month)≈ $3,260 a month
Guild trade1 post traded for photography or styling of equal value≈ $1,630 in trade (no cash)
Proposed value ladder for Jalen, built on Russell Brunson’s Linchpin (an entry offer that leads to continuity) and priced from the Guild’s estimate of $1,630 per engagement. Every figure except the $20 Vanilla Ember price (his figure) is a Guild estimate, not Jalen’s quoted price. Jalen confirms the final menu and sets every price.
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  • Rates: every dollar figure on this page is an industry benchmark or a Guild estimate, not this Champion’s quoted price, except the $20 Vanilla Ember beard oil price, which is his figure. Quotes are from this Champion’s own written answers to Nightlife Report, verbatim.